Established in 1999, Preferred Public Relations is a full-service agency that blends traditional and non-traditional PR strategies and tactics to accomplish its clients’ goals. Our results-driven methodology, coupled with our commitment to new practices including social media and other new media practices, have made us one of the most sought after agencies in Las Vegas. With this momentum and a diligent team of professionals driving us forward, we are on the forefront of becoming one of the most progressive agencies in the industry.
Our agency’s areas of industry experience and expertise include: hospitality/gaming, entertainment, financial, real estate, food & beverage, retail, legal, medical, development, tourism & travel and meetings & conventions. The agency handles media relations and community relations including publicity, social media campaigns and online brand management, promotions, corporate communications, crisis management, speech writing, media training, financial forecasting and budgeting, film project negotiations and the development and execution of grand openings, galas, special events and charity functions.
Preferred Public Relations has developed and trademarked many programs for its staff and clients, including Strategy Tree™, a PR campaign development software tool. Additional agency accomplishments include the purchase of our own building in 2004, the creation of a unique and comprehensive new employee training program, and PPR University ongoing staff development.
Preferred Public Relations’ first projects included a quick-turnaround campaign to open the Venetian Resort-Hotel-Casino, and the launch of MGM Grand’s Lion Habitat. Since then Preferred Public Relations has worked with nearly every property on the Las Vegas Strip, as well as launched a number of gaming and resort properties including Westgate Las Vegas Resort & Casino, Downtown Grand Hotel & Casino, Cannery Casino & Hotel, Eastside Cannery Casino & Hotel and M Resort Spa Casino. Other high-profile projects include: the grand opening of The Skywalk at Grand Canyon West, the Stratosphere’s extreme thrill rides, Nevada Development Authority’s campaign targeting Southern California businesses to relocate to Nevada, and the launch of the hit Broadway show The Producers.
Preferred Public Relations has expanded its services during this decade to include a myriad of corporate clients such as Bank of Nevada, Las Vegas Meetings by Harrah’s Entertainment, First Asian Bank, Nevada Restaurant Association and the World Jewelry Center. With an expertise in the gaming industry, Preferred Public Relations was sought-after by numerous gaming projects and tourism projects in other markets, including River Rock Casino in Sonoma, Calif.; Buffalo Thunder in Santa Fe, NM; the Leech Lake Band of Ojibwe casino properties in Minn.; Grand Canyon West in Arizona, the expansion of Greektown Casino Hotel in Detroit, Mich. and the opening of the Waikoloa Bowl at Queens’ Gardens, an outdoor amphitheatre at the Waikoloa Beach Resort on the Big Island of Hawaii.
Additionally, Preferred Public Relations has become the agency of choice for national brands like Grimaldi’s Pizzeria, McDonald’s®, Rubio’s® Fresh Mexican Grill, Panera Bread, California Pizza Kitchen, Relax the Back, Snell & Wilmer Law Firm and H&R Block, to represent their expansion to the Las Vegas market. PPR has handled more than 100 restaurant launches for well-known concepts including all four Batali & Bastianich Las Vegas restaurants, Rubio’s® Fresh Mexican Grill, California Pizza Kitchen, Todd English P.U.B., and Steve Hanson’s Fiamma Trattoria at MGM Grand, and executed more than 500 high-profile special events including the implosion of the New Frontier, as well as large-scale stunts like turning the Paris Las Vegas Eiffel Tower red in honor of the French tradition Beaujolais Nouveau.
Preferred Public Relations has also launched and represented a series of night clubs, including the well-recognized TAO Asian Bistro & Nightclub and TAO Beach at the Venetian Resort~Hotel~Casino, as well as ROK Vegas at New York-New York. Preferred Public Relations represents world renown artist Peter Max and launched his new gallery in Maui while handling all publicity relations for his signature one-of-a-kind gallery at The Forum Shops, Las Vegas. The agency has also managed national product launches such as the Miniature Novelty “Welcome to Las Vegas” sign and Lladro’s $135,000 Queen of the Nile signature piece.